All eyes on us
A navcoin online marketing campaign
This proposal is made by @BeekArt – a long time and active community member.
I’m @BeekArt a concept artist and illustrator who has been working in the entertainment industry for 10 years. I’ve been involved with NavCoin for almost 2 years now and have since of last year had the honor to be promoted as a <span style="color: red;">HERO MEMBER</span>. I’m super honoured to be able to wear that badge and will always do my best to live up to that expectation.
I’ve helped out whenever and wherever I could and have made some contributions to NavCoin’s websites as well as created a bunch of content and assets that can be used by the community to create new content for marketing purposes.
Yet, as of late – I feel the need to do more.
My proposal is to create an online advertisement campaign, targeting crypto enthusiasts and people curious to crypto. I’ve been able to contact and get quotes from a variety of crypto news websites and information platforms. I want to create the necessary promotional assets and banners to run advertisement campaigns on the following websites:
Coin Idol – coinidol.com – Press release / news article
Crypto Compare – www.cryptocompare.com – Mailshot to their 18.000+ subscriber maillist.
Crypto Globe – www.cryptoglobe.com – Article on their frontpage
Coin Gecko – www.coingecko.com – Banner advertisements on website
Coin Market Cap – www.coinmarketcap.com – Banner advertisements on website
Quora – www.quora.com – Banner advertisements on website
advertisements can be targeted specifically on crypto related topics
What work needs to be done:
Besides contacting all the websites and setting up all the marketing campaigns, the actual content, banners, press-releases, articles need to be designed, created and written.
I will be able to take on the task of the communication between the websites, setting up the campaigns, as well as creating the visuals/graphics necessary.
For the news articles / introduction posts – I will try to use previously created content by community members/devs, check if things are up to date and good to read by asking the community for help and support.
There are some fantastic writers among ‘us’ and I will ask their help when needed. I will reserve a bounty in the proposals budget to make sure their efforts get compensated. We want this to be GOOD.
What are the costs:
For ease of reading I will try to calculate the costs in USD as well as NAV (current price $0.20)
Website _______________What___________________Cost $_______Cost NAV
Coin idol_______________Press Release / News___$600_________N 3,000
Crypto Compare_______Mailing List_____________$500_________N 2,500
Crypto Globe___________Press Release / News__$500_________N 2,500
Coin Gecko_____________Banner advertisements$800________N 4,000
Coin Market Cap_______Banner advertisements$800________N 4,000
Quora _________________Banner advertisements_$500________N 2,500
Starts at – can go higher if sufficient funds
Work______________________________________________________Cost $________Cost NAV
Setting up marketing campaigns – SSO targeting_____$600________N 3,000
Creating banners for all websites.____________________$600________N 3,000
*the websites run their own advertising – all selected websites have different banner sizing etc.
Writers bounty (only if used)_________________________$200________N 1,000
TOTAL___________________________________________________Cost $_________Cost NAV
What will be done first and when can we expect to see results or active/running campaigns?
Establish communication with mentioned websites to get as fresh as possible quotes.
Commit and plan with websites when it is possible to run the campaigns and articles.
Creation of content for the committed websites.
Creation of payment requests for created assets as well as starting money for the campaigns.
Activation of campaigns on specified websites.
At this point in time I am not able to set absolute dates –
What if’s and Why’s:
What if the price of NAV rises – and more funds become available?
If this occurs I will create a new small 1 NAV voting proposal – asking the community what to do with the extra money. As some of the campaign will have a ‘starts at’ price, the campaigns are able to be extended or broadened with extra funds allocated to them.
This is only possible when this happens before a payment request is made!
Why do we need a marketing campaign?
NAV is a fantastic project.. probably one of the best out there.. yet with over 2500+ coins listed on places like Coin Market Cap – a relatively small cap coin like NavCoin can go unseen.
Unseen by investors, users, youtubers and news outlets! I Want this to change, running a campaign like outlined above is not necessarily going to pump the price of NavCoin.
But it will get a large amount of those ‘much needed’ eyeballs on us again.
Which will hopefully have a positive impact on the community and price of NavCoin.
Why you?.. Why not some marketing agency?
Totally! Yet the world of crypto is full of fakes and scammers. We have seen many people in our discord pretending to be a real company with real clients and real results.
From my 10 year experience working in the entertainment industry (also having to do a lot with marketing agencies) I have learned that any real, self-respecting agency or company has a portfolio that they can pull pieces from to show what, when and why they created something.
I will be honest and say I have not ever ran an ad-campaign for a crypto project completely by myself. But I have been involved in quite a few. (as an artist)
For EOS, Steem, BitShares, Stakenet, BuildTeam, SocialWallet and Dlease.. the list can go on.
I’ve worked in the crypto-space for about 2 years now, I think I can help NAV with some of the things I’ve learned during that time and create a succesful marketing campaign for ‘us’.
Thank you for your time and your vote.
I’ll do my best to make this a success.